The parent company of sports equipment giant Wilson has handed a
corporate PR brief to Sports Impact.
Helsinki-based Amer Sports uses sports and sponsorship specialist PR
agency Sports Impact to promote its Wilson, Atomic and Sunnto
It has handed the firm a corporate brief aimed at capitalising on its
sponsorship of events such as the Volvo Ocean Race and stars such as
tennis's Williams sisters.
Agency MD John Collard said: 'They want us to help them achieve their
objective of being recognised as the leading sports hardwear company
within four years.'
'The first challenge will be to maximise the value of the sponsorship of
two boats in the Volvo Ocean Race, which will finish in June,' he added.