DIARY: Merit/B-M in Seoul cautious on dog-meat PR

With overseas criticism mounting in the run-up to co-hosting the

World Cup 2002, Korean dog-meat restauranteurs last week shelved a PR

plan to popularise the dish.



A group of 100 dog-meat traders had planned to launch their federation

with the help of 'Dr Dogmeat,' a college lecturer credited with creating

more than 350 recipes using pooch flesh. His mission was to have been to

counter critics of the practice of consuming 'man's best friend'.



Cultural sensitivities as they are, wise heads at

Merit/Burson-Marsteller in Seoul - whose work for the Korean World Cup

Committee is keeping them busy - had already elected to steer clear of

the dog issue in their PR work.



'The dog (meat) issue is treated seriously here,' says account handler

David Clare, who claims never to have partaken. 'We have chosen to go on

other issues for our PR'.



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