With overseas criticism mounting in the run-up to co-hosting the
World Cup 2002, Korean dog-meat restauranteurs last week shelved a PR
plan to popularise the dish.
A group of 100 dog-meat traders had planned to launch their federation
with the help of 'Dr Dogmeat,' a college lecturer credited with creating
more than 350 recipes using pooch flesh. His mission was to have been to
counter critics of the practice of consuming 'man's best friend'.
Cultural sensitivities as they are, wise heads at
Merit/Burson-Marsteller in Seoul - whose work for the Korean World Cup
Committee is keeping them busy - had already elected to steer clear of
the dog issue in their PR work.
'The dog (meat) issue is treated seriously here,' says account handler
David Clare, who claims never to have partaken. 'We have chosen to go on
other issues for our PR'.