calls in Dynamo PR to boost brand in UK

Online retailer has brought in Dynamo PR to boost brand awareness among UK consumers. Dynamo handling PR, SEO and social Dynamo handling PR, SEO and social

Dynamo will handle the retailers rebrand and relaunched website, promoting its affordability and design credentials through social, search and PR.

Activity will include media relations, site content, PR SEO, social media, event support, strategic council and conference programmes. CEO Ian Monk said: ‘We wanted an agency that understands the increasing role PR can play in building strong onsite content and a natural back-linking strategy where links, likes and contacts are earned. Dynamo will be fantastic partners in helping us grow the brand awareness of in the UK.’

The appointment is part of an integrated campaign by, which also includes TV, national press and magazine advertising.

The retailer was launched in 2004 and is backed by investment from Dawn Capital and Lord Rothschild-backed Augmentum Capital. 

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