The 'hold music' question has arisen again, this time sparked by
Cake. While Lewis Communications forces cartoon tunes on callers and
Weber Shandwick has a jazz effort, Cake is ploughing a trendier
The agency is plugging the latest project from music video and ad makers
Hammer & Tongs (of ITV Digital's monkey ad fame).
The agency uses a custom-made effort, described by an agency source as
boasting 'a Japanese guy singing about how he loves Cake'.
To us, it sounded like a techno track recorded in a busy factory.