The Big Picture: Healthcare PR

Tablet use, fast broadband and the ease of online sharing mean campaigns incorporating a great pic or piece of film often achieve high awareness. Here's a striking example...


Julie Bailey (enlarge image) was running a café when her mother died in a Stafford hospital.Five years later, she has become a media star thanks to her campaigning group, Cure the NHS, pushing for better standards in her local NHS trust.

Last month she appeared on Channel 4 News after the Francis Inquiry upheld many of the accusations her group had made.

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