The newly appointed editor of Freeserve's health channel is to
develop the internet service provider's diet, nutrition and fitness
Martha Roberts, formerly a health writer for The Sun, relaunches the
Diet and Nutrition page this week.
Roberts is responsible for increasing the news content on
freeserve.com's health channel. In addition, she will edit the health
pages on the ISP's wholly-owned women's portal, icircle.com.
Roberts said: 'Health copy tends to be slanted towards women. But with
UK men having consistently poorer health than women, I feel the
challenge is to make health something that both men and women want to
She works with a producer and a team of freelances she used at The Sun,
where she concentrated on family health.
Roberts was commissioning editor at Woman's Realm before joining The
Launched in September 1998, Freeserve has around 2.1 million registered
users and 4.3 million unique users.