The University of Birmingham is on the lookout for agencies to promote a government-backed multimillion-pound project aimed at manufacturing SMEs.
The university wants to raise awareness of cutting-edge software it has developed in conjunction with Coventry’s Manufacturing Technology Centre.
The software enables companies to virtually simulate planned products and save money on building prototypes.
Named CASiM2, it is backed by £2.6m in funding from the European Regional Development Fund, which is managed by the Department for Communities and Local Government.
A second £2.6m tranche, which comes from the University of Birmingham, the Manufacturing Technology Centre, Airbus and Rolls-Royce, is also supporting the project.
Project manager at the university Mark Humphries explained that the work would aim to ‘fast-track design in manufacturing’, with an emphasis on the aerospace and automotive industries. ‘We need to promote the project so SMEs in the region are aware of what we’re doing and the events we’re holding.’
PR will be one lot of a five-part framework, which also includes telemarketing and branded goods.
A document seen by PRWeek reveals pre- and post-event publicity to manufacturing and regional b2b titles is included in the comms work.
CASiM2 was launched last July, and will run through to July 2015.
PRWeek revealed last month that Fishburn Hedges had been awarded a brief by the Department for Business, Innovation and Skills to encourage SME growth.