The North Yorkshire Police Authority is to crank up PR efforts
aimed at 'demystifying' its activities, and this week unveiled plans to
target the public with a web-based interactive education resource.
Bergmans PR has been re-appointed to run activities to introduce the new
chair of the Authority, Jane Kenyon who was appointed towards the end of
last year, and to expand the circulation of the two newsletters that the
An authority spokesman said: 'We need an education process to make the
public aware of what the Authority does on their behalf. Most
importantly we want to give the public a chance to speak directly to the
Bergmans was initially appointed in 1997 and this re-appointment follows
a review designed to comply with local authority tender rules.
The agency will report to Kenyon and the account will be run by managing
partner Robin Ashby.