The organisation being set up to explain the benefits of science to
non-scientific media has appointed its first head of PR.
Fiona Fox joins the Science Media Centre ahead of its launch in March
with the aim of ensuring balanced reporting of contentious issues.
The SMC is backed by 50 organisations including The Royal Institution of
Great Britain, and has been set up in the wake of publicity over issues
such as GM food and BSE, and a feeling among scientists that their
sector is being out-manouevred by opposing pressure groups.
Fox said: 'Science is not very good at promoting itself when a story
leaves the science specialist and becomes a big news story. We will be a
press office on behalf of science for non-science reporters.'
The organisation has a budget of £200,000, which will come from
charities and firms.
Fox is being replaced in her previous role as head of media at the
Catholic aid charity Cafod, by Martha Clarke, a freelance video