PUBLIC SECT0R: Fox heads PR for Science Media Centre start-up

The organisation being set up to explain the benefits of science to

non-scientific media has appointed its first head of PR.



Fiona Fox joins the Science Media Centre ahead of its launch in March

with the aim of ensuring balanced reporting of contentious issues.



The SMC is backed by 50 organisations including The Royal Institution of

Great Britain, and has been set up in the wake of publicity over issues

such as GM food and BSE, and a feeling among scientists that their

sector is being out-manouevred by opposing pressure groups.



Fox said: 'Science is not very good at promoting itself when a story

leaves the science specialist and becomes a big news story. We will be a

press office on behalf of science for non-science reporters.'



The organisation has a budget of £200,000, which will come from

charities and firms.



Fox is being replaced in her previous role as head of media at the

Catholic aid charity Cafod, by Martha Clarke, a freelance video

producer.



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