Bodley-Scott to beef up internal comms at Avaya

Lucent Technologies spin-off Avaya is boosting its internal comms

capabilities with the hire of Fran Bodley-Scott.



Bodley-Scott, previously UK internal comms head for Nortel Networks,

joins Avaya as head of internal comms, covering the UK and EMEA.



Bodley-Scott's remit includes overseeing Avaya's newsletter, Avaya News,

regional and pan-regional intranets, community relations and 'corporate

giving'.



She reports to Avaya EMEA director of communications Neil Pattie, who

joined last February from ICL (PRWeek, 2 February 2001).



Pattie said: 'Internal comms is a vital part of the marketing mix and

arguably more important than PR, because if you don't have the hearts

and the minds of employees engaged you can't hope to build a credible

communications department.'



Bodley-Scott will be looking to build up the EMEA internal comms

division, with possible recruitment during 2002.



Avaya is also preparing to launch CSR campaigns during the next few

months, which will be piloted in the UK initially with a view to rolling

out the initiatives across EMEA depending on their success.



Bodley-Scott replaces Liz Cashman, who left in December to become a

student.



Last October, Avaya hired Daniel Bausor from ICL to head communications

for the UK and Ireland (PRWeek, 12 October 2001).



The firm employs over 1,300 staff in the UK and Ireland, which is

Avaya's biggest market in EMEA.



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