Lucent Technologies spin-off Avaya is boosting its internal comms
capabilities with the hire of Fran Bodley-Scott.
Bodley-Scott, previously UK internal comms head for Nortel Networks,
joins Avaya as head of internal comms, covering the UK and EMEA.
Bodley-Scott's remit includes overseeing Avaya's newsletter, Avaya News,
regional and pan-regional intranets, community relations and 'corporate
She reports to Avaya EMEA director of communications Neil Pattie, who
joined last February from ICL (PRWeek, 2 February 2001).
Pattie said: 'Internal comms is a vital part of the marketing mix and
arguably more important than PR, because if you don't have the hearts
and the minds of employees engaged you can't hope to build a credible
Bodley-Scott will be looking to build up the EMEA internal comms
division, with possible recruitment during 2002.
Avaya is also preparing to launch CSR campaigns during the next few
months, which will be piloted in the UK initially with a view to rolling
out the initiatives across EMEA depending on their success.
Bodley-Scott replaces Liz Cashman, who left in December to become a
Last October, Avaya hired Daniel Bausor from ICL to head communications
for the UK and Ireland (PRWeek, 12 October 2001).
The firm employs over 1,300 staff in the UK and Ireland, which is
Avaya's biggest market in EMEA.