Herald appointed to handle Hitachi educational work

Herald Communications has won a three-way pitch to handle B2B PR

for Hitachi Software Engineering.

HSE incumbent agency LJL did not take part in the repitch, which

comprised Herald, Pathway and Spin PR.

Herald will work on a B2B and educational campaign focusing on the use

of Hitachi interactive whiteboards - which can turn projected computer

images into interactive presentations - as learning tools.

The account is led by Herald account director and consumer tech team

leader Hannah Shepherd. She said the use of interactive whiteboards in

schools is an integral part of the Government's plan for e-learning and

will form a large part of the Hitachi campaign.

'There will be a focus on education and expanding more into the business

market,' said Shepherd, who reports to HSE UK account manager Malcolm


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