UK carrier bmi British Midland has consolidated all its external PR
business into Hill & Knowlton as the airline industry faces continued
The agency has been handling public affairs for the airline since last
June when it won the account jointly with Weber Shandwick from 18-year
retained firm BSMG Worldwide (PRWeek, 11 May 2001).
The media relations win for H&K follows a competitive pitch against
Weber Shandwick and start-up shop Four Communications.
H&K director of public and corporate affairs Simon Miller said: 'It
makes sense to have media relations and PA together at this time.'
The agency started work last week with the announcement of the creation
of bmi British Midland's no-frills service, and is expected to handle
further announcements about branding and routes soon.
The East Midlands Airport-based company's low-cost airline, whose livery
will be unveiled next week, is to be called bmi baby. Services begin on
23 March, to destinations including Barcelona and Nice. A company
spokesperson said the launch of that service would be handled by the
firm's in-house PR team. Campaigning issues for H&K include
An 'Open Skies' media relations and public affairs campaign, to break
the arrangement under which the number of airlines flying between
Heathrow and the US is limited to four, is set to follow.
The contract involves the agency providing media relations for the
airline's involvement in the Star Alliance, the global network of
The account will be run by Miller, whose team will report to Tony Davis,
British Midland director of industry affairs and alliances.
- H&K has appointed Diane Donlon as MD of its healthcare arm following
the promotion of incumbent Wendy Mair to practice chairman.
US citizen Donlon joins from healthcare specialist Ruder Finn, where she
served as executive vice-president. Previously she had worked for ten
years as director of public affairs for Hoffman-La Roche in the US and
was also healthcare liaison for Mario Cuomo when he was governor of New