In addition she was global communications director for brand design agency Blue Marlin between January 2009 and March 2012.
The brand editor role was created in the December restructure of the Brand Republic group and is designed to reflect the increasingly multi-channel nature of modern publishing.
Wyatt will join at the beginning of April and succeeds PRWeek editor-in-chief Danny Rogers, who became brand editor of sister titles Campaign and Media Week (while remaining editor-in-chief of the Brand Republic group) in the restructure. Campaign editor Claire Beale took up the role of brand editor of Marketing.
Wyatt said: ‘Journalism and PR are experiencing unprecedented change. I’ve been on both sides of the desk so I know the challenges we all face.
‘As a comms person the big issues include how do you measure PR performance and effectiveness? How do you get board level buy-in? And what about dealing with the velocity and volume of information through digital media? As a journalist, we need to anticipate and fulfil readers’ changing needs. I can’t wait to get stuck in with the great team at PRWeek.’
Richard Watts, group publishing director, said: ‘Ruth was a natural for the brand editor job. She comes directly from the sharp end of PR, backed by years of solid experience as a writer and editor. We are delighted to have her passion and drive as we set about providing readers with what they want, how they want it.’
