Cadbury Trebor Bassett's PR head for ten years, Richard Frost, is
leaving to take up a similar role at controversial energy provider
Frost will build a team to handle both internal and external comms. He
takes over from interim PR head Alan Thompson, who will work as a
consultant to the company.
npower is the UK's largest electricity supplier and second biggest gas
supplier. The company has doubled in size in 12 months, having taken
over Yorkshire Electricity and Northern Electric.
'The external challenge is that associated with our fast growth and the
fact the utilities sector is changing from a regulated environment to a
competitive one,' Frost said.
'Internally, we are bringing together powerful brands and the job is to
ensure people understand the benefits,' he added.
npower has attracted complaints about its aggressive door-to-door sales
force. Frost sees part of new role as addressing this issue: 'A key part
of what we have to tell is that the sales force has been re-trained
since the problems came to light. We are working with the regulators and
the level of complaints is falling.'