Market leading Californian wine maker Ernst & Julio Gallo is to
repitch its UK consumer PR account following the appointment of the
firm's first in-house PR head.
The UK division of the firm has appointed former Lexis PR account
director Mairead Quinn as PR manager and given her responsibility for
managing the external PR budget, understood to be worth around £100,000.
'We are reviewing the PR processes and structures. At this stage we have
not made any decisions on whether to take on agencies for individual
brands or across the whole company,' Quinn said.
She added that her appointment signalled a greater commitment to PR from
the firm: 'There hasn't been a PR manager at Gallo before, and I think
the creation of the position says a lot about the way we are approaching
Incumbent agency Jackie Cooper PR has declined to take part in the
Founding partner Robert Phillips said the agency had opted out of the
process following what he claimed were repeated delays to planned
'Now with new people on board they have decided to repitch the business.
It is profoundly disappointing as we look to form partnerships with our
clients,' he said.