Ernst & Julio Gallo appoints its first in-house PR head

Market leading Californian wine maker Ernst & Julio Gallo is to

repitch its UK consumer PR account following the appointment of the

firm's first in-house PR head.



The UK division of the firm has appointed former Lexis PR account

director Mairead Quinn as PR manager and given her responsibility for

managing the external PR budget, understood to be worth around £100,000.



'We are reviewing the PR processes and structures. At this stage we have

not made any decisions on whether to take on agencies for individual

brands or across the whole company,' Quinn said.



She added that her appointment signalled a greater commitment to PR from

the firm: 'There hasn't been a PR manager at Gallo before, and I think

the creation of the position says a lot about the way we are approaching

PR.'



Incumbent agency Jackie Cooper PR has declined to take part in the

repitch.



Founding partner Robert Phillips said the agency had opted out of the

process following what he claimed were repeated delays to planned

projects.



'Now with new people on board they have decided to repitch the business.

It is profoundly disappointing as we look to form partnerships with our

clients,' he said.



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