PHA has been briefed to promote the ladies fashion and homeware range, which is aimed at the over-40s, across traditional and digital media channels, press events and to secure celebrity endorsement for the range.
Kaleidoscope offline marketing manager Claire Hodgson said: ‘PHA understands the needs of our growing business, we are confident that they will be instrumental in helping us achieve key PR objectives over the coming months.’
PHA Media senior account director Shelley Frosdick said: ‘We are delighted to have been appointed as Kaleidoscope’s PR agency for 2013. To work with such a well-respected and established name is hugely exciting and we look forward to delivering a high profile and successful media campaign.’
The UK retailer, which also runs Freemans and Grattan mail order businesses, appointed home-shopping veteran John Hinchcliffe as chief executive towards the end of last year.
German owner Otto Group, one of the world’s largest mail-order companies, has embarked on a corporate restructure that aims to restore profitability to the UK business.