Supermarket giant Sainsbury's this week confirmed a radical
overhaul of the lobbying and PR agency roster at its property
Sainsbury's Property, aimed at exploiting Sainsbury's £4.5bn
property portfolio, has axed three agencies and appointed six others to
cover the UK's regional planning areas.
Ten agencies in total are believed to have been involved in the final
stages of the megapitch, with industry insiders suggesting combined fees
totalling £1m, although it is understood that final contractual
details are still being ironed out.
The bulk of the fees are expected to be split between consumer agency
Harrison Cowley and planning lobbyist PPS Group, who will share coverage
of the south-east and east of England, Wales and the north of
Good Relations has been hired to cover developments in London, JBP for
the south-west of England, Bromsgrove-based agency Gough's in the
Midlands, and Cherton in Ulster.
Specialist agency GKA continues to handle project work for the
supermarket's distribution centres.
All seven report to head of property comms Tina Christou, and will work
alongside planning, property and transport consultants in each of the
areas to which they have been assigned.
Those missing out in the reshuffle are Communique and Grayling, while
Camargue opted not to repitch for its share of the business.