Agencies share £1m Sainsbury's account

Supermarket giant Sainsbury's this week confirmed a radical

overhaul of the lobbying and PR agency roster at its property

development subsidiary.

Sainsbury's Property, aimed at exploiting Sainsbury's £4.5bn

property portfolio, has axed three agencies and appointed six others to

cover the UK's regional planning areas.

Ten agencies in total are believed to have been involved in the final

stages of the megapitch, with industry insiders suggesting combined fees

totalling £1m, although it is understood that final contractual

details are still being ironed out.

The bulk of the fees are expected to be split between consumer agency

Harrison Cowley and planning lobbyist PPS Group, who will share coverage

of the south-east and east of England, Wales and the north of


Good Relations has been hired to cover developments in London, JBP for

the south-west of England, Bromsgrove-based agency Gough's in the

Midlands, and Cherton in Ulster.

Specialist agency GKA continues to handle project work for the

supermarket's distribution centres.

All seven report to head of property comms Tina Christou, and will work

alongside planning, property and transport consultants in each of the

areas to which they have been assigned.

Those missing out in the reshuffle are Communique and Grayling, while

Camargue opted not to repitch for its share of the business.

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