Could The Mirror's dreadful relationship with the PR industry be
heading for a more congenial phase?
Three PR agency staff recently helped out the tabloid by baring their
most hated body parts in a feature on slimming in response to a Mirror
mailshot begging for participants.
Such kindness from Weber Shandwick's Josie Spiller and Jackie Cooper's
Katy Emami and Eva Evans came just weeks after Richard Madeley and Judy
Finnigan's PR team was humiliated in print over copy approval
The women insist the feature - Prepare to Bare - was more for personal
benefit than to help The Mirror.
Evans said: 'I did this for me. I wanted to see what other people
thought of me.'
Spiller claimed: 'I've had a good response from people and am glad I did
So the war goes on.
Edited by Mark Johnson.