A weekly publication aimed at improving the success of PROs' press
releases was launched this week by a freelance journalist.
Hacks'n'Flacks is aimed at selecting releases with the greatest news
value, and converting them into single paragraph news leads for
dissemination to journalists.
The publications - which cover business, IT and telecoms, health, art
and entertainment, and education - hopes to provide journalists with
contact to quoted experts rather than the selling-in PR agency.
After an initial three-month period during which the service is free to
PR companies, releases will be carried at a cost of £50.
Journalists receive the publication free of charge.
Founder Bruce Tober denied the cost of the service detracted from its
validity as a news-finding resource for journalists.
He claimed that as editor he would retain overall control of the
Tober is currently running the project with the assistance of four
freelances from the US and UK.
The service is targeted at freelance journalists in the UK, US and
Europe, as well as staff reporters.