MEDIA: Publication launches to rate releases

A weekly publication aimed at improving the success of PROs' press

releases was launched this week by a freelance journalist.

Hacks'n'Flacks is aimed at selecting releases with the greatest news

value, and converting them into single paragraph news leads for

dissemination to journalists.

The publications - which cover business, IT and telecoms, health, art

and entertainment, and education - hopes to provide journalists with

contact to quoted experts rather than the selling-in PR agency.

After an initial three-month period during which the service is free to

PR companies, releases will be carried at a cost of £50.

Journalists receive the publication free of charge.

Founder Bruce Tober denied the cost of the service detracted from its

validity as a news-finding resource for journalists.

He claimed that as editor he would retain overall control of the


Tober is currently running the project with the assistance of four

freelances from the US and UK.

The service is targeted at freelance journalists in the UK, US and

Europe, as well as staff reporters.

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