MEDIA: Woman's Own changes ed

Terry Tavner was replaced as editor of IPC Connect's half-million

circulation weekly Woman's Own in a surprise move this week.



Elsa McAlonan, who lost her job as Woman's Journal editor two months ago

when it became one of six titles axed by IPC (PRWeek, 16 November 2001),

took over the 538,400-selling title this week.



McAlonan was not available for comment.



Tavner would not comment on her departure but said she had no immediate

plans for work.



Sources say Tavner had no idea why she was replaced but IPC was sticking

to the line that she had 'stepped down'.



At the last ABCs, Woman's Own dipped 6.8 per cent year- on-year, a fall

reflected across the fiercely competitive weekly market. IPC Connect

stablemate Woman was down 4.3 per cent to 660,700, but rivals such as H

Bauer's Bella (484,900, down 12 per cent) and Best (432,200, down 5.2

per cent) also struggled.



Woman's Own is aimed at mothers aged 25-to-40, with an emphasis on

family.



The publisher said it was too early to say whether McAlonan's

appointment represented a change of direction.



Tavner had been editor of Woman's Own for three years. Before that she

edited IPC's Chat magazine for eight years.



McAlonan began her IPC career in 1997 as deputy editor of Marie Claire,

before which she was launch editor of the Scottish Daily Mirror.



Meanwhile at IPC Ignite!, the division of the publisher that houses

lads' mag Loaded, Eric Fuller has been put in charge of new product

development.



Uncut and Muzik, which is to be relaunched soon (PRWeek, 9 November

2001), will also come under his remit.



Steve Sutherland has been promoted to editorial director for NME. The

former editor of the music weekly will be responsible for the print and

online versions of the magazine. NME editor Ben Knowles and NME.com

editor Anthony Thornton will report to him.



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