INTERNATIONAL: Tyremaker Michelin hands Edelman PR a corporate and brank brief

GREENVILLE, SC: Tyremaker Michelin North America has handed Edelman

PR a corporate and brand brief, which could be worth up to £700,000 a year in fees. Edelman beat Cohn & Wolfe and Manning, Selvage &

Lee to win the work. The appointment marks the first time Michelin has

taken on one agency in North America to handle both brand and corporate

work.



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