INTERNATIONAL: French ministry for women's rights PR campaign

PARIS: The French ministry for women's rights is this week

embarking on a £2.1m PR campaign to better inform women about

contraception and to reduce the number of abortions. Its launch

coincides with the appointment of the ministry's communications chief

Audrey Keysers, who was previously director of advertising for French

press group Sud-Ouest.Keysers replaces incumbent Lucile Bertin.



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