Venue-hire group Wembley has split the PR brief for its arena and
conference centre following two competitive pitches.
The firm has reappointed five-year incumbent Clareville Communications
to continue handling PR for its conference and exhibitions business.
But Wembley chiefs have separated all PR for Wembley Arena from
Clareville's original remit, hiring Hyperactive Publicity for venue
The appointments were made following two four-way pitches. Clareville
was invited to take part in both.
Clareville and Hyperactive report to senior commercial marketing manager
Julie Warren, who heads all communications for the group.
Warren said the briefs include B2B and consumer PR alongside media
relations work with the music trade press.
Clareville joint MD Val Mumby heads the conference and exhibition centre
At Hyperactive MD Caroline Turner oversees the arena brief.