Clareville Comms and Hyperactive win Wembley job

Venue-hire group Wembley has split the PR brief for its arena and

conference centre following two competitive pitches.

The firm has reappointed five-year incumbent Clareville Communications

to continue handling PR for its conference and exhibitions business.

But Wembley chiefs have separated all PR for Wembley Arena from

Clareville's original remit, hiring Hyperactive Publicity for venue


The appointments were made following two four-way pitches. Clareville

was invited to take part in both.

Clareville and Hyperactive report to senior commercial marketing manager

Julie Warren, who heads all communications for the group.

Warren said the briefs include B2B and consumer PR alongside media

relations work with the music trade press.

Clareville joint MD Val Mumby heads the conference and exhibition centre


At Hyperactive MD Caroline Turner oversees the arena brief.

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