Survey lauds UK banks' corp comms

British banks are among the world's best corporate communicators,

according to a survey of international financial journalists.



The findings show 67 per cent of business journalists quizzed said they

felt British banks provided good or excellent corporate information -

ranking third just behind the US and Swiss, with 69 per cent and 68 per

cent respectively.



But the study, compiled by Fishburn Hedges (FH) and its global affiliate

network GFC/Net, found only 57 per cent of British financial journalists

felt banks were good at understanding their needs.



On a global basis, journalists said they considered the banking sector

behind in its approach to transparency, with 69 per cent rating the

accessibility and openness of bank's management as either poor or

average.



FH head of financial comms Andrew Marshall said the research, conducted

late last year, was influenced by the dramatic slowdown in the economy:

'A slower market meant there was more emphasis on communicating any good

news.



'But the flip-side is that there was a lot of bad news with poor results

and redundancies and journalists gave mixed feelings on how well banks

communicated on these issues,' he added.



The findings revealed 59 per cent of journalists felt banks'

communications had improved over the last year.



Japanese banks were singled out for providing an inadequate level of PR

- as little as five per cent of those polled rated corporate

communications from Japanese banks as good.



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