News in brief: the week in global PR, health, the City, public sector and lobbying

Surname & Surname, Kazoo, Berkeley PR and Vuma Reputation feature in our round-up of news in brief across global PR, heathcare, the City, public sector and public affairs.

Craic with crunch: Keogh Crisps appoints Surname & Surname
Craic with crunch: Keogh Crisps appoints Surname & Surname

Irish food brand Keogh Crisps has appointed Surname & Surname to introduce its hand-cooked crisps in the UK. The Blue Rubicon-owned consumer agency will launch what is claimed to be the first Shamrock & Sour Cream flavour crisp in the UK.

Club Med has appointed M&C Saatchi PR after the launch of a major brand campaign.

Jagex, the independent online games publisher, has appointed Kazoo PR to handle its UK press office.

Prosek Partners, the financial PR firm, has recruited Moorgate Communications’ Frederick Duff Gordon as an associate director.

Berkeley PR has hired former Gartner PR manager Holly Stevens as content director.

The week in global PR

Vuma Reputation, the South African firm, has said it will no longer represent Olympic athlete Oscar Pistorius. However, it will continue to provide guidance to the athlete, who has been charged with murdering his girlfriend.

Zeno Group has promoted Chicago MD Grant Deady to chief culture officer, a new position with a global remit.

Hill+Knowlton Strategies senior vice-president and former Walmart director George Shelton has left the firm to start his own shop, Company.Politics, with former Mississippi governor Ronnie Musgrove.

Edelman has brought back Weber Shandwick’s global consumer marketing president Lisa Sepulveda to serve as president of global client relationship management. She had been general manager, consumer brands at Edelman from 1987 to 2006.

Sparkpr has hired Jim Dowd as head of consumer and Candice Yusim as leader of multi-platform media, music and entertainment. Both are newly created roles.

Former Dow Jones CCO Bethany Sherman and Locke Lord partner Chrysta Castañeda have joined Brunswick Group as partners, based in New York.

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The week in healthcare

Ogilvy Healthworld is once again opening an idea pop-up shop to offer free marketing and comms advice to health-related community enterprises in London. It will be manned by the agency’s ad, PR, digital, medical education, consulting and market access experts. In March 2012, the agency provided more than 120 hours of free expert healthcare comms advice to 20 local health-related entrepreneurs, small businesses and charities as part of the venture.

The Sheffield Institute of Gluten-Related Disorders, a specialist centre that aims to better understand unpredictable signs and symptoms of a common gut disorder, has been established. It brings together some of the world’s most distinguished researchers and academics to lead work on how the diagnosis of coeliac disease could be improved.

The European Heart Journal has published a study that shows people who have trouble getting to sleep may be at an increased risk of heart failure. Scientists found that people who suffer several nights of poor sleep are more likely to develop the condition.

The public sector week

Matter PR has been hired by Cheltenham Festivals to promote its first dedicated cyber security conference. The agency will work to raise awareness of cyber security as a significant challenge for businesses of all sizes. As part of this, it will promote the conference to business, research and policy makers through media campaigns and affiliate marketing.

The University of Exeter Business School is in talks with agencies about PR help. As part of a now-closed process, the university is seeking a specialist to assist its incumbent press officer. Work will include wider efforts to raise the institution’s profile in the national and business media.

Dacorum Borough Council in Hertfordshire has launched a tenant-led campaign to explain to social housing residents why the council needs their input. Among other things, the You are the Key campaign this month will alert residents to opportunities for free training.

The week in the City

Bell Pottinger Private has made two senior appointments to its Middle East operation. Tim Wilkinson joins as partner, while Tristan Peniston-Bird has been promoted to MD, based in Dubai. Wilkinson was previously comms adviser to the Prime Minister of Kuwait and comms chief for Coca-Cola GB.

The Financial Reporting Council, the independent UK regulator responsible for promoting quality corporate governance and reporting, has appointed Peter Timberlake as its head of comms. He was most recently head of PR at Friends Life from 2008 to 2012 and has also worked at Standard Life and Legal & General.

Redleaf Polhill has strengthened its senior team with the hire of Jon Atkins, who joins from consultancy MRM where he was an account director. He assumes the role of associate director within Redleaf Polhill’s professional and financial services division.

The week in lobbying

APCO Worldwide has been appointed to provide public affairs training for Swiss pharma giant Novartis. The account will be led by Philippe Maze-Sencier, MD of APCO EMEA, and project associate Magdalena Stepien.

Nick Vose is to join Weber Shandwick’s public affairs team as an account manager in early April. He currently works in the public affairs team at Four Communications. Having worked on several store developments for Sainsbury’s, Vose will help support WS’ growing planning practice.

PLMR has been engaged to run an integrated PR and lobbying campaign to secure changes to the rules on children’s UK passports. The campaign will look to raise awareness of the problems faced by mothers accompanying their children through UK Passport Control when they do not share the same surname. The PLMR team will be led by Ros Trinick and David Madden.  

Bryan Dumont, president of APCO Insight, the global opinion research group at APCO Worldwide, is moving to Europe to lead the practice from the firm’s Brussels office. Most recently, he played a leading role in developing APCO’s Champion Brand Index, a global study that measures the brand strength of nearly 600 of the world’s largest public and private firms.

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