The International Cricket Council is on the hunt for its first PR
chief as it attempts to rebuild the sport's reputation.
The global governing body for both test matches and one-day cricket has
created the post of general manager of communications after identifying
improvements to its PR function as a priority.
Late last year the ICC was embroiled in a spat with the Board of Control
for Cricket in India over the suspension of India's Virender Sehweg and
allegations of ball tampering and excessive appealing to the umpire
This came just one year after the match-fixing scandal involving South
Africa team captain Hansie Cronje.
The communications expert will be tasked with developing a crisis
management programme and building the ICC's first in-house PR team.
The person will also be assigned to develop internet and publishing
output as well as build better links between the ICC and its
The increasing diplomatic tension between Pakistan and India is likely
to increase media interest in matches this year.
Malcolm Speed, the ICC's CEO to whom the comms manager will report,
said: 'Media and public interest is intense and we want to ensure we
have the right quantity and quality of resource to capitalise on
Messages to communicate to the media will include action the ICC has
taken aimed at reviving the sport's image.
This includes an action plan to eliminate corruption and the launch of a
World Test Championship.
PR for the ICC is currently handled jointly by Countrywide Porter
Novelli and part time communications consultant Mark Harrison.
CPN consultant Andrew Baud said: 'A lot of work has been going on around
issues management during the past two years. What this latest
appointment is doing is enhancing a commitment to improving the sport's