Venture capital firm 3i is driving a pan-European conference
speaker programme for its technology division.
The FTSE 100 group has hired tech PR firm Brands2Life to run the thought
Brands2Life is tasked with placing 3i experts to speak at conferences
across Europe in a bid to raise the profile of 3i's technology
Part of Brands2Life's campaign involves finding relevant online
conference speaking opportunities, which the consultancy aims to source
via its database MarketingDesktop.
The agency, led by founders Giles Fraser and Sarah Scales, reports to 3i
technology marketing manager Ali Erfan.
Brands2Life has also picked up the European corporate and technology PR
brief for Cash-U Mobile Technologies.
Cash-U, which provides technology to power mobile phone games, hired
Brands2Life following a three-way pitch. The brief includes European
corporate and technology media relations.