Brands2Life wins 3i pan-European speaker mission

Venture capital firm 3i is driving a pan-European conference

speaker programme for its technology division.



The FTSE 100 group has hired tech PR firm Brands2Life to run the thought

leadership campaign.



Brands2Life is tasked with placing 3i experts to speak at conferences

across Europe in a bid to raise the profile of 3i's technology

capabilities.



Part of Brands2Life's campaign involves finding relevant online

conference speaking opportunities, which the consultancy aims to source

via its database MarketingDesktop.



The agency, led by founders Giles Fraser and Sarah Scales, reports to 3i

technology marketing manager Ali Erfan.



Brands2Life has also picked up the European corporate and technology PR

brief for Cash-U Mobile Technologies.



Cash-U, which provides technology to power mobile phone games, hired

Brands2Life following a three-way pitch. The brief includes European

corporate and technology media relations.



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