Regester Larkin cuts five to focus on core functions

Crisis management specialist Regester Larkin has axed a third of

its consultancy team.



The five redundancies are full partner Roger Miles, associate partners

Judith Luker, Peter Davis and Neil Stockley, and senior analyst Tracey

Brown.



As well as suggesting the crisis PR sector is vulnerable to the economic

slowdown - it had widely been assumed to be more robust than other

specialties - the job losses represent a major drain in experience from

the agency.



Roger Mills, a former head of communications at the British Bankers'

Association, specialised in internet projects and ethical risk

management.



Judith Luker headed RL's risk analysis unit, which identified risk

issues facing organisations.



The staff departures leave ten consultants at the firm including owners

and co-founders Michael Regester and Judy Larkin.



An agency insider said the redundancies came as attempts to increase the

agency's scope, including public affairs, had not been as successful as

hoped.



Regester admitted this week that the agency is now to concentrate on its

core crisis and issues management function this year.



He said: 'We took a good look at the business at the back of last year

and looked at where the income was coming from.



'The core business is crisis and issues management for the time being,

although the long-term plan is to continue to grow the business.'



Neil Stockley, a former Lib Dem director of policy and advisor to the

New Zealand Labour Party, has since re- emerged as a director at Bell

Pottinger Public Affairs.



This reunites him with BPPA managing director Peter Bingle, the former

MD of Omnicom-owned PA operation GPC.



Stockley was head of utilities at GPC before he joined RL last year.



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