Global PR heads stress over work and home life mix

In-house PR directors' biggest concern is the pressure of work on

their home life, according to a survey published this week.

Of 100 PR and marketing directors in the tech sector surveyed globally,

82 per cent cited the work home balance as their biggest cause of


The research, conducted by tech shop Lewis Communications, found UK

directors are the most concerned in this category, with 87 per cent

citing work-home conflicts.

Other concerns globally include 45 per cent of MDs worrying about

proving return on investment and 25 per cent worrying about keeping

their marketing skills up to date.

Regional variations included Australian directors complaining of jetlag

and the problem of keeping good staff.

Ilona Hitel, Lewis V-P of operations, said: 'It appears that marketeers

the world over are juggling the guilt of not being at home enough with

the pressure to demonstrate they're contributing to the performance of

their companies.

'Despite the implications of the current climate, staff won't sacrifice

domestic happiness for professional success.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in