In-house PR directors' biggest concern is the pressure of work on
their home life, according to a survey published this week.
Of 100 PR and marketing directors in the tech sector surveyed globally,
82 per cent cited the work home balance as their biggest cause of
The research, conducted by tech shop Lewis Communications, found UK
directors are the most concerned in this category, with 87 per cent
citing work-home conflicts.
Other concerns globally include 45 per cent of MDs worrying about
proving return on investment and 25 per cent worrying about keeping
their marketing skills up to date.
Regional variations included Australian directors complaining of jetlag
and the problem of keeping good staff.
Ilona Hitel, Lewis V-P of operations, said: 'It appears that marketeers
the world over are juggling the guilt of not being at home enough with
the pressure to demonstrate they're contributing to the performance of
'Despite the implications of the current climate, staff won't sacrifice
domestic happiness for professional success.'