Brunswick tops league of M&A comms consultants

Buchanan Communications advised on more M&A deals last month than

any other UK City PR firm, PRWeek's latest Deal Watch figures

reveal.



The WPP-owned City agency ensured its place in the top ten by advising

on 22 deals throughout December worth nearly £500m.



But Brunswick, which this week denied rumours it had appointed financial

advisers in a bid to sell itself to marketing services giant Chime

Communications, ended the year at the top of the M&A PR adviser league,

compiled exclusively for PRWeek by corporate finance information firm

Zephus, according to publicised deals involving at least one UK

company.



Brunswick handled PR for nine deals worth more than £7bn,

including one of December's biggest deals, defending client P&O Princess

Cruises from Carnival Corporation's ongoing £4.1bn hostile

bid.



Financial Dynamics advised Carnival on its bid, helping secure its place

in fourth position, with 19 deals worth £4.7bn.



FD bosses this week denied mounting industry speculation that agency

managers were planning an MBO from parent firm Cordiant Communications,

shares of which have dropped to 114p from a high of 300p last year.



Chime's City PR brands ranked highly in the December M&A table, with

Smithfield Financial in second place advising on £6.2bn of deals

and sister agency Bell Pottinger Communications in ninth place handling

PR for deals worth nearly £400m.



Smithfield entered the top ten for the first time since October, largely

due to its work for client Seagram Company's spirits and wine division,

which was last month bought by Diageo and bidding partner Pernod Ricard

for £5.7bn.



Citigate Dewe Rogerson - which ranked third in the table - advised

Pernod Ricard on that acquisition.



December also saw America's third-biggest brewer, Adolph Coors Company,

announce its £1.2bn acquisition of Carling.



Weber Shandwick Square Mile, placed sixth in the league, advised Carling

parent firm Interbrew.



DEAL WATCH DECEMBER 2001 RANKING

Ranking Financial PR Company No of Deals Deal Value pounds bn

1 Brunswick 9 7.2

2 Smithfield Financial 3 6.2

3 Citigate Dewe Rogerson 7 5.8

4 Financial Dynamics 19 4.7

5 Finsbury 3 1.7

6 Weber Shandwick Square Mile 7 1.2

7 Tulchan Communications 2 0.7

8 Buchanan Communications 22 0.5

9 Bell Pottinger Financial 7 0.4

10 College Hill Associates 11 0.3

SOURCE: Zephus Corporate Finance Knowledge (www.zephus.com)



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