Buchanan Communications advised on more M&A deals last month than
any other UK City PR firm, PRWeek's latest Deal Watch figures
The WPP-owned City agency ensured its place in the top ten by advising
on 22 deals throughout December worth nearly £500m.
But Brunswick, which this week denied rumours it had appointed financial
advisers in a bid to sell itself to marketing services giant Chime
Communications, ended the year at the top of the M&A PR adviser league,
compiled exclusively for PRWeek by corporate finance information firm
Zephus, according to publicised deals involving at least one UK
Brunswick handled PR for nine deals worth more than £7bn,
including one of December's biggest deals, defending client P&O Princess
Cruises from Carnival Corporation's ongoing £4.1bn hostile
Financial Dynamics advised Carnival on its bid, helping secure its place
in fourth position, with 19 deals worth £4.7bn.
FD bosses this week denied mounting industry speculation that agency
managers were planning an MBO from parent firm Cordiant Communications,
shares of which have dropped to 114p from a high of 300p last year.
Chime's City PR brands ranked highly in the December M&A table, with
Smithfield Financial in second place advising on £6.2bn of deals
and sister agency Bell Pottinger Communications in ninth place handling
PR for deals worth nearly £400m.
Smithfield entered the top ten for the first time since October, largely
due to its work for client Seagram Company's spirits and wine division,
which was last month bought by Diageo and bidding partner Pernod Ricard
Citigate Dewe Rogerson - which ranked third in the table - advised
Pernod Ricard on that acquisition.
December also saw America's third-biggest brewer, Adolph Coors Company,
announce its £1.2bn acquisition of Carling.
Weber Shandwick Square Mile, placed sixth in the league, advised Carling
parent firm Interbrew.
DEAL WATCH DECEMBER 2001 RANKING
Ranking Financial PR Company No of Deals Deal Value pounds bn
1 Brunswick 9 7.2
2 Smithfield Financial 3 6.2
3 Citigate Dewe Rogerson 7 5.8
4 Financial Dynamics 19 4.7
5 Finsbury 3 1.7
6 Weber Shandwick Square Mile 7 1.2
7 Tulchan Communications 2 0.7
8 Buchanan Communications 22 0.5
9 Bell Pottinger Financial 7 0.4
10 College Hill Associates 11 0.3
SOURCE: Zephus Corporate Finance Knowledge (www.zephus.com)