Burson-Marsteller is planning a hiring spree in its corporate
social responsibility practice, following the high-profile hire this
week of Lord Peter Melchett, the ex-executive director of Greenpeace
Melchett, who was once arrested for his part in the destruction of a
field of GM crops, is to take up a role as adviser to the CSR unit at
B-M, which has represented clients including Monsanto and Exxon. He will
work on a part-time basis, reporting to CSR head Richard Aylard.
The pair plan to recruit for the CSR team, which currently has a
full-time staff of five.
According to Aylard, Melchett will advise on 'relevant environmental
Aylard played down questions of potential client conflicts for Melchett,
saying that although there would be clients he refused to work with -
and some who would not want his advice - he was confident Melchett would
offer the 'widest possible service' to clients, without compromising his
- Leader, p8.