B-M plans hiring spree in CSR unit as Melchett joins

Burson-Marsteller is planning a hiring spree in its corporate

social responsibility practice, following the high-profile hire this

week of Lord Peter Melchett, the ex-executive director of Greenpeace


Melchett, who was once arrested for his part in the destruction of a

field of GM crops, is to take up a role as adviser to the CSR unit at

B-M, which has represented clients including Monsanto and Exxon. He will

work on a part-time basis, reporting to CSR head Richard Aylard.

The pair plan to recruit for the CSR team, which currently has a

full-time staff of five.

According to Aylard, Melchett will advise on 'relevant environmental


Aylard played down questions of potential client conflicts for Melchett,

saying that although there would be clients he refused to work with -

and some who would not want his advice - he was confident Melchett would

offer the 'widest possible service' to clients, without compromising his


- Leader, p8.

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