United Biscuits is on the hunt for agencies to handle consumer PR
work for two McVitie's brands - Jaffa Cakes and Penguin.
The search comes as part of UB's intention to seek brand-specific
consumer PR support.
Consumer PR for UB brands - which also includes KP Foods - was
previously handled by Lexis. The agency resigned the account late last
year (PR Week, 2 November 2001).
No details have yet been revealed of a timetable for the Penguin or
Jaffa Cakes pitches, which are understood to be being co-ordinated by
Alice Cadman, UB's McVitie's marketing general manager.
This latest development comes after a raft of PR changes at UB. It was
announced this week that CirKle Communications will handle trade PR for
KP Nuts. The agency already handles trade PR for KP Snacks.
CirKle director Caroline Kinsey leads the account and reports to Mandy
Ferguson, KP Snacks marketing director. KP Nut's consumer programme
continues to be handled by Leedex.
In December, UB's pan-European corporate and public affairs brief was
handed to Hill & Knowlton (PRWeek, 7 December 2001).