Mobile giants review PR agency accounts

Two of the UK's leading mobile phone operators - One2One and

Vodafone - are repitching PR work ahead of a crucial year for the

telecoms sector.



One2One, which rebrands as T-Mobile this year, is set to axe its current

five agencies in favour of a single PR shop.



Corporate PR agency Golin/Harris International's London arm and consumer

agency Band & Brown are likely to be affected, as are regional agencies

working on behalf of the brand.



One2One communications director Neil Lovell said: 'We're reviewing

everything. We want to see how everything works and ensure we have the

right agencies or agency.'



He admitted: 'In all likelihood, we'll end up with one agency. All the

agencies we work with have been great and the review is not about

quality. We just need to make things clearer.'



The company is working with agency selection firm AAR and is filtering

down a longlist of 20 to reach a shorter pitch list: 'We're looking for

national coverage, and the ability of the candidates to handle the

rebranding will be very important,' he added.



Meanwhile Vodafone UK corporate comms head Anna Cloke confirmed the firm

is pitching its business and tech PR brief. The account is held by

Brodeur Worldwide, which has been invited to repitch.



'We are reviewing our business and technology requirements and have been

looking at what companies there are in the market,' said Cloke.



'We are deciding what we want and hope to finalise in the

not-too-distant future,' she added, hinting at a decision within

weeks.



Cloke took on the role last summer when she left One2One (PRWeek, 17

August 2001) to be replaced by Lovell (PRWeek, 5 October 2001). She

denied industry rumours that other UK PR business was up for review.



- Analysis, p9.



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