She joins from Countrywide Porter Novelli, where she was development director for the UK.
WS director of European strategy and former corporate division managing director Chris Genasi has been head of the consumer practice since last year, and will now
focus on his principal European role.
Ward will report into the firm's joint UK chief executives, David Brain and Colin Byrne, working closely with Cathy Calhoun and Gail Heimann, co-presidents of WS's consumer marketing group.
The 35 staff in WS's
consumer practice will report to Ward, who is also to run
two of the company's specialist offerings: Weber Shandwick Entertainment Marketing, and youth marketing
division SLAM, formerly a part of merged fellow Interpublic agency BSMG Worldwide.
Ward said she would be looking at cross-over opportunities with other Interpublic firms such as ad agency
are a lot of opportunities to get referrals from other marketing services within the group as clients increasingly want more integrated campaigns,' she said.
According to Brain, the company will look to expand its UK consumer offering
to match the role the
sector plays in the business in the US.
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