DIARY'S REVIEW OF 2001: Bafflingly bad images fail to do PR many favours

Some of the press materials and images sent in to PRWeek are pretty

poor. Given the fact the senders usually work in an industry whose very

existence depends on media relations, it's with great pleasure that we

reveal submissions that have left us baffled.

In respect of copy, a pamphlet issued by QBO remains a Diary favourite

for sheer surrealism. Text highlighting the agency's achievements,

specifically work for the Met Office, in the first half of the year

contained the highly implausible sentence: 'Ten years ago it was a

fictional line in the Crowded House lyric: "Everywhere you go always

take the weather with you ..." Today it's real.'

Likewise, many of the images we have received continue to amuse.

The pic above left was enthusiastically supplied for our Letters section

on behalf of Oast Communications senior partner Richard Arkle. One

assumes the ceiling was more entertaining than the cameraman.

The image on the right, though, took the biscuit and wins the 'worst pic

submitted' award. PRWeek hopes Metropublic directors John Gerrie and

Helen Cree fire off press releases that are more illuminating than the

lights used in this photoshoot.

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