Some of the press materials and images sent in to PRWeek are pretty
poor. Given the fact the senders usually work in an industry whose very
existence depends on media relations, it's with great pleasure that we
reveal submissions that have left us baffled.
In respect of copy, a pamphlet issued by QBO remains a Diary favourite
for sheer surrealism. Text highlighting the agency's achievements,
specifically work for the Met Office, in the first half of the year
contained the highly implausible sentence: 'Ten years ago it was a
fictional line in the Crowded House lyric: "Everywhere you go always
take the weather with you ..." Today it's real.'
Likewise, many of the images we have received continue to amuse.
The pic above left was enthusiastically supplied for our Letters section
on behalf of Oast Communications senior partner Richard Arkle. One
assumes the ceiling was more entertaining than the cameraman.
The image on the right, though, took the biscuit and wins the 'worst pic
submitted' award. PRWeek hopes Metropublic directors John Gerrie and
Helen Cree fire off press releases that are more illuminating than the
lights used in this photoshoot.
