DIARY'S REVIEW OF 2001: 'Meal solutions' is 2001's most useless jargon

We're all familiar with classic examples of jargon, but for many in

the PR industry the likes of 'synergistic' and 'out of the box thinking'

have become rather too common.

Inevitably, a new range of completely meaningless phrases has appeared

this year, distinguishing the obtuse talkers of nonsense from the merely


Phrases such as 'brain-dump', 'research-based reality check', 'strategic

joined-up thinking' and magnificent 'aquaculture' have merged into the

average PROs vocabulary with remarkable synergy.

All this makes judging the award for best newcomer to the jargon fold

all the more difficult.

After much deliberation, this year's winner was selected from the bowels

of a Meat and Livestock Commission press release.

For the wholly unnecessary convolution of the word 'cooking', we are

proud to reveal 'meal solutions' as 2001's most useless new jargon.

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