We're all familiar with classic examples of jargon, but for many in
the PR industry the likes of 'synergistic' and 'out of the box thinking'
have become rather too common.
Inevitably, a new range of completely meaningless phrases has appeared
this year, distinguishing the obtuse talkers of nonsense from the merely
Phrases such as 'brain-dump', 'research-based reality check', 'strategic
joined-up thinking' and magnificent 'aquaculture' have merged into the
average PROs vocabulary with remarkable synergy.
All this makes judging the award for best newcomer to the jargon fold
all the more difficult.
After much deliberation, this year's winner was selected from the bowels
of a Meat and Livestock Commission press release.
For the wholly unnecessary convolution of the word 'cooking', we are
proud to reveal 'meal solutions' as 2001's most useless new jargon.