DIARY'S REVIEW OF 2001: Doherty e-mail whinge about news judgement ensures picture debut

Whinging e-mails are a professional PRWeek hazard, despite rigorous

fact-checking procedures. The best of 2001 is a missive from Steve

Doherty, formerly of WSW, now an associate director at Edelman.

Doherty's new employers will be thrilled to hear of his approach to

media relations, which is rather combative judging by his disgust at our

running a story of an Edelman win (the British Retail Consortium) in a

more prominent slot than his WSW win for the Haemophilia Society.

'I wonder could you explain the following puzzle to me,' he bellowed,

before explaining his incredulity at our news judgement. Diary wonders

if he is as sniffy about what he termed 'low level monitoring' now he

has moved to the client's chosen agency - and if agency CEO John Mahony

will retain his calm exterior after this expose.

'To misquote Victor Kiam,' says the boisterous Ulsterman, 'I liked their

spin so much I joined the company.'

Striking a festive note of reconciliation, Doherty decides to look on

the bright side of this run-in: 'Finally I manage to get my photo in

PRWeek - if you'd done that in the first place, I wouldn't have sent the

bolshie e-mail.'

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