MEDIA BRIEFS: Worldpop acquired by iTouch

WORLDPOP: Worldpop, the youth marketing company that went into

receivership (PRWeek, 16 November), has been acquired by iTouch, the

mobile phone business. Worldpop shifted from being a pop content

provider online to concentrate on services for 16 to 35-year-olds, such

as SMS and e-mails, earlier this year.

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