Future Publishing's hi-tech products monthly T3: Tomorrow's
Technology Today is to relaunch on 19 December with greater emphasis on
'aspirational material'.
The revamped consumer tech title will carry more features pages, more
reviews of gadgets and a new help section for readers.
At the same time, the editorial team is to be reorganised. Features will
become more 'systematic', according to editor-in-chief Mark Higham.
Aimed at 30 to 35-year-old, style-conscious males, T3 covers electrical
equipment from PDAs and mobile phones to hi-fis and even
remote-controlled cars.
From this month, features will cover distinct themes, Higham said. They
are: aspirational, group test, science-based and informative. 'Readers
want to see things that even they can't afford,' he said.
Higham was announced as editor-in-chief last week but has been working
on the redesign of T3 since August. Editor Rob Mead has changed title to
associate editor. The magazine is seeking editors of the news, reviews
and features sections.
Higham admitted: 'The team had become a little bit disorganised. We had
quite a lot of staff writers and wanted to replace those with more
experienced people who could run sections. We will be working more
smartly.'
T3 is relocating from Bath to London in February, to 'enable the title
to be much closer to the technology industry,' the company said.
Higham said the move would enable Future to improve the look of the
title by using London-based photographers from the fashion and music
sectors.
T3 joins Future's other technology titles, Hi-fi Choice and Home
Entertainment, which Higham also oversees. Higham stressed it was too
early to talk about changes to them, but added: 'I have big plans for
Home Entertainment and I will see how it goes with Hi-fi Choice for the
moment.'
