INTERNATIONAL: Bergen quits Council of PR Firms to take Siemens job

NEW YORK: Jack Bergen has resigned the presidency of the Council of

PR Firms to become SV-P of corporate affairs and marketing at Siemens,

joining an elite band of industry PROs by taking the top marcoms role at

a blue-chip corporation.

In his new role, Bergen will be responsible for developing and executing

the company's US integrated marketing, PR, and advertising strategy.

He will have full control of all related budgets for Siemens, which

employs 80,000 Americans and has US revenues of £14bn.

Klaus Kleinfeld, CEO designate of Siemens USA, told PRWeek: 'We are

looking at how we put together the best team in the world, and Jack's a

part of that. We have developed a two-tier business strategy called "top

plus" that focuses on improving the bottom line and, secondly, on

ensuring all our companies - we have spent £6bn on US acquisitions

- act as one Siemens.'

'Jack's experience in aligning messages will be key to the second tier

of that strategy,' he added.

Bergen speaks German, though Kleinfeld said he did not know that when he

singled him out as his first choice.

Bergen will report directly to Kleinfeld, who said personal chemistry

was a factor in the appointment.

Bergen himself said the appeal of the job was the chance to run the

whole marketing operation.

He said he was also impressed by Kleinfeld's approach, and the fact PR

could take the lead.

Meanwhile, The Council of PR Firms has named Fleishman-Hillard CEO and

chairman John Graham as the board's new chairman, alongside a team of

directors and officers. The officers include Golin/Harris International

CEO Rich Jernstedt and Helen Vollmer, chief executive of US agency

Vollmer PR.

New directors on the board are all CEOs of medium-sized or small

agencies, such as Ron Rogers of Rogers & Associates.

Candidates to replace Bergen are believed to include five agency chief

executives, but Graham said he was listening to all ideas.

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