PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

Plans to make more drugs available to consumers have prompted the

over-the-counter industry's trade body to revamp its PR.

The Government wants to increase the number of OTC drugs available, with

the morning-after pill being this year's most controversial switch from

prescription-only. Industry speculation is that Viagra could be switched

next year.

The Proprietary Association of Great Britain, with a membership

including GlaxoSmithKline and Pfizer, has now boosted the role of its PR

chief to better handle the change.

It is now on the hunt for a director of comms and commercial affairs,

replacing the director of comms role.

PAGB media and publications manager Fraser Woodward said: 'This reflects

the greater need to communicate with our members. Some of these

products, such as Viagra could be quite controversial '

The PAGB's director of comms Barbara Atkinson died three months ago

after losing her battle with cancer.

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