The Grant Butler Coomber Group has been appointed to promote the
Speech Recognition Company.
GBC, which saw off seven firms including rivals Firefly Communications
to secure the contract, now has an ongoing retainer-based deal with
The agency's brief is to promote SRC's desktop and telephony-based
'speech recognition solutions' within the trade and business press. GBC
will also handle event management programmes.
The agency also aims to encourage the growth of SRC within the
financial, entertainment, retail travel and gaming markets.
Associate director Caro Bamforth heads a four-strong team on the account
and will report to SRC marketing manager Richard Whale.
Five to ten per cent of the budget will be spent on a research and
evaluation service, dealt with by specialist researcher Validate.