Redbus appoints Ogilvy to handle European PR job

Secure web-hosting firm Redbus Interhouse has handed Ogilvy PR

Worldwide its seven-figure European PR campaign.

Following a non-competitive pitch, Ogilvy has been brought in on an

ongoing retainer to raise the corporate image of Redbus across


The account will be led by Ogilvy's London tech practice and will

initially include working with agencies in five countries: Eurotandem in

France, PRP Kronberg in Germany, Prima Pagina in Italy, Ceis in Spain

and Harvard PR in the UK.

Practice director Barbara McCall will run the account, reporting to

Redbus Group marketing manager Claudia Luque.

Meanwhile, KWH Research has been brought in by Redbus to handle research

and evaluation for the PR campaign. Its findings will be measured in

2002 against specific corporate objectives within each country.

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