Virgin Radio head of communications Charlotte Blenkinsop is to
leave at the end of the year as part of a PR overhaul.
The Scottish Media Group-owned network is instead to appoint a PR
manager to start next year and hand more responsibility to the SMG
corporate affairs department.
Blenkinsop says she decided to leave 'a couple of months ago' as the
station abandoned a consumer PR pitch on cost-cutting grounds, after
Chris Evans' acrimonious departure forced Freud Communications' to stop
working for the station.
'There are market considerations and there are limited resources to do
what I want to do in terms of PR. These circumstances all played their
part,' Blenkinsop admitted.
'I've seen them through an interesting time having been brought in to
manage issues surrounding Chris (Evans). I need a new challenge,' she
added.
Blenkinsop will work as a consultant from the start of next year before
deciding her long-term future.
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