KP Foods selects Revolver for Hula Hoops brand work

KP Foods has handed consumer PR work for its Hula Hoops brands to

Revolver Communications.

The six-figure appointment comes just a month after Lexis Public

Relations resigned its extensive consumer PR brief with KP parent United

Biscuits, which included work for the crisps brand (PRWeek, 2


The appointment tallies with the stated intentions of United Biscuits

deputy MD Colin Hutchison, who at the time of the split with Lexis said

the firm would seek brand-specific consumer PR agencies.

Revolver MD Martin Ballantine heads the account, reporting to KP brand

controller Claire Robinson. The brief will see the agency retained on a

consumer PR remit for 2002.

Ballantine said UB had been receptive to new ideas put forward by the

agency, adding: 'Hula Hoops has that quirky side that we'll be

accentuating. We'll be trying to rediscover those values.'

The agency's brief will encompass consumer PR, guerrilla marketing, and

support for the brand's above-the-line work, including its sponsorship

of Channel 4 and E4 gambling show Banzai.

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