Irvin appointed to handle Freedom to Fly campaign

The airline and tourism industries have recruited John Prescott's

former special adviser Joe Irvin to handle a PR campaign aimed at

averting a crisis in their sectors.

The Association of British Travel Agents and British Air Transport

Association have hired Irvin to handle a campaign called Freedom to


The campaign will focus on the Government's White Paper on aviation,

expected to be published next year.

BATA first hinted it was planning a 2002 campaign in the summer.

Secretary-general Roger Wiltshire said at the time that if the

Government didn't plan properly the airline industry could suffer the

same fate as the UK rail network (13 July, PRWeek).

Irvin was special adviser at the Department for Environment, Transport

and the Regions, from 1997 until this year's general election.

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