Virgin's lingerie label Virginware is on the hunt for a consumer PR
firm to handle all its external communications.
The underwear and swim-wear firm, which launched its first range in
September, is to stage a pitch in January following the demise of its
incumbent consumer agency Kable PR, which closed last month (PRWeek, 23
Virginware CEO Steve Richards said they will predominantly look for
consumer PR support for their London, Belfast and Manchester outlets,
but hinted the remit could extend overseas.
Virginware has operations in Sweden, Greece and Finland, with a store
opening in the Middle East at the end of February and plans for an
opening in Asia in the pipeline.
'As our business develops, some of our PR needs change and with the
international plans, the remit may change by January,' said
He added that the agency they are seeking needs to be creative and
experienced in the consumer and fashion media.
Until an agency is appointed, former Kable consultant Debbie Donne will
work for Virginware on a freelance basis, handling existing PR projects,
such as The Clothes Show in Birmingham.
The now defunct Kable, which was part of The Point Organisation, was
originally hired by Virginware to handle its launch earlier this year.