Burson-Marsteller this week announced the final line-up of its
London management after 18 months of restructuring.
UK CEO Allan Biggar claimed the latest reorganisation signals the end of
an overhaul that began when he took the post in April.
He said: 'There's been a series of changes and restructuring aimed at
getting the practice in shape - this is the line-up we want.'
B-M has been 'streamlined' from five practices to three: corporate and
PA, now incorporating tech; brands and integrated marketing, formed from
the merger of B-M's creative design and brand divisions; and
Biggar has created a leadership team comprising corporate and PA MD Alan
Butler, brands and marketing MD Mark Rollinson, creative director Paul
Haugen, and healthcare MD Ralph Sutton.
Client managing partners Gavin Grant and Kate Triggs also join the
leadership team, while the latest restructure has seen the loss of
marketing MD Deborah Saw and new media MD Jonathan Hargreaves.