Details have emerged of the newly created communications function
at Cancer Research UK - the country's largest fundraising charity.
The charity - launched this week through the merger of the Cancer
Research Campaign and the Imperial Cancer Research Fund - will have a
25-strong comms directorate.
This will be headed by CRC comms director Susan Osborne, who retains her
title. Her deputy is ICRF's former comms director Jenny Reid.
The directorate will have two teams, one to communicate medical research
to the media, the other concentrating on fundraising. The directorate
includes cancer specialist nurses who have received media training.
Osborne said there would be no redundancies in the creation of the new
team: 'The retention of all our staff was a priority for us .'
The two charities had been in talks since the summer over the merger,
which was seen as essential in gaining more funds for cancer
The new body expects to raise £200m by March next year, making it
the largest independent fundraiser for cancer research.
The exact details of the comms budget, and the location of the PR team,
are yet to be decided.