Mothercare is set to review media relations support

Baby goods retailer Mothercare is to review its media relations

agency support.

The account, currently held by incumbent Attenborough Associates, is up

for review in April next year.

Mothercare PR manager Stacey Waterman said: 'It's too early to say

whether the details of the brief or the extent of the support we require

will remain the same.'

The review comes as Mothercare considers hiring more in-house staff to

cover the media relations function. Waterman currently has no in-house

team to support her.

Corporate communications advice and assistance is provided by financial

specialist Brunswick, which reports to head of corporate affairs

Caroline Whitelegge.

Last month Mothercare issued a second profit warning. Pre-tax profits in

the six months to 13 October fell from £2.2m to £700,000.

Problems with its Northamptonshire warehouse were cited by the retailer

as the cause of the profits slump.

The problems relate to stock availability at the warehouse, where stock

was mislocated meaning certain goods could not be found to send to


Stores have ten per cent lower stocks.

The company now aims to roll out its larger Mothercare World stores,

with four planned openings next year.

Mothercare split from British Home Stores last year following poor

profit performance and a falling share price.

Its corporate affairs and PR teams are overseen by marketing director

Andy King who reports to Mothercare CEO Chris Martin, a former Pizza Hut

finance director.

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